DIGITAL MARKETING

COURSE INTRODUCTION ( Digital Marketing Course)
Digital marketing skills are critical not only for digital marketing enthusiasts, youth or professionals but for anyone working in a business with an online presence. This includes entrepreneurs, marketing managers, marketing specialists and small business owners Accelerate your career with new age marketing skills in the digital world by leveraging online tools and methods

S.No

Chapter Name

Topic

1

Introduction to Digital Marketing

Principles of Digital Marketing

Digital Marketing Channels

Tools to Create Buyer Persona

Competitor Research Tools

Website Analysis Tools

2

Content Marketing

Content Marketing Concepts & Strategies

Planning, Creating, Distributing & Promoting Content

Optimize Website UX & Landing Pages

Measure Impact

Metrics & Performance

Using Content Research for Opportunities

3

Social Media Marketing

Introduction

Major Social Media Platforms for Marketing

Developing Data-driven Audience & Campaign Insights

Social Media for Business

Creation & Optimization of Social Media Campaigns

Facebook, Instagram, Telegram, WhatsApp, YouTube marketing

4

Search Engine Optimization

Search Engine Optimization Fundamentals

Keywords and SEO Content Plan

SEO & Business Objectives

Writing SEO Content

On-site & off-site SEO

Optimize Organic Search Ranking

5

Web Analytics & Google Analytics

Google Analytics Tools

Web Analytics Tools

6

E-mail Marketing

Effective E-mail Campaigns

E-mail Plan

E-mail Marketing Campaign Analysis

Measuring Conversions & keeping up

7

Video Advertising

Basics of Video Advertising

Creating Video Campaigns

Measurement & Optimization

Creating & Managing a YouTube Channel;

Targeting Video Campaigns

8

Pay-Per-Click  

Understanding different types of PPC

creating compelling search ads

Analysis